Product marketing

I’ve collaborated with a talented group of innovators in Design, Marketing, UX Research, and Development to create and refine product messaging for target audience needs and preferences.

 
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SamsungKnox.com

2014-2022: Lead strategist, writer, editor, and SEO specialist for Samsung’s marketing site for B2B mobile solutions.

 
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Samsung.com/Bixby

2017: Lead writer and content strategist for Samsung Bixby launch microsite.

Knox for Kids

2022: Drove targeted ad campaigns (account-based experience) on LinkedIn to promote Samsung’s kids’ phone solution to senior stakeholders at carriers and mobile operators.

Social campaigns were launched in multiple EU countries, generating thousands of brand impressions and dozens of new leads.

Samsung.com/DeX

2017: Lead writer and content strategist for Samsung DeX launch microsite.

 
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Samsung Gear S3 for Enterprise

2016: Hired and managed a creative agency to produce a high-profile ad spot to highlight business use cases for the latest smartwatch.